How Much?

Is this the right question to ask?

Often we hear this question pointed to us or the product we sale. But is this the right one?

Actually, it depends. It depends on the product we sale, on the value it gives us or our business.

For example: in medical situation it is better to put more money on the table, it is all about your health.

In other hand: computer industry. Everybody is looking to give less money for the same product - brand, specs and made.

Third one: Buying a book is always good. But think about the nature. It is better to buy a e-book reader, but it is not always cheaper.

So before asking for the price, think for the benefits, features, you and the nature...